Fricoletta FRICO smeerkaas advertising keychain – 1960s/1970s

A vintage advertising keychain from the 1960s–1970s for lovers of cheese and bold marketing. This round plastic model promotes the Fricoletta brand and its FRICO smeerkaas, a spreadable cheese proudly boasting 50% fat. With its bright colours and retro typography, it captures the golden age of food-related promotional items, often handed out in supermarkets or trade fairs. Fun fact: keychains like this were often included in promotional bundles and designed to make cheese as unforgettable as your house keys. Today, it’s rarer than a fridge without cheese. Condition: good – see photos. Perfect for collectors, culinary marketing nostalgics or vintage smeerkaas fans.